Don’t fall into the trap that most designers do when deciding whether or not to sell lighting products like Task Lighting.
Some think they must fully understand everything in order to sell it. They must say “I won’t sell it unless I understand it all.” But understanding it all isn’t necessary. Why? All that your customers really want to know is why LED Lighting is important to their project and why they need it. In making the sale, it’s best to emphasize broad benefits and outcomes over minute engineering specs and other facts.
Date & Time: Thursday, June 20, 2019 @ 10:00am CST, approx. 30 minutes
Speaker: Greg Price, founder of GAP Supply, now illumaLED by Task Lighting.
